Company

With a history of more than 80 years, Hogewoning became the market leader in designing and distributing natural decorations, all “inspired by nature”.

Don't look elsewhere when you want the latest trends! Besides, our products play an important role in the natural decoration market. We approach the market in an innovating way and we are your strategic supply partner (SSP). Orders can be placed with a 100% guaranteed delivery by means of our Web shop.

History

The history of the company goes back to 1926, the year in which Willem Hogewoning, grandfather of the present owners, started his own dried flower business at the age of 21. Sales initially took place through the flower auctions. Later on the assortment of dried flowers were expanded by means of import of different species from many countries.
The product lines Natural Decorations and Dried flowers “inspired by Nature” the first Natural Home Decorations. From the seventies, the company became a professional export-oriented organisation and started an unprecedented period of growth, with the whole world as its market. At the present time Hogewoning also imports a large range of dried products from countries as Brazil, India, Philippines, Australia, Mexico, Kenya, South-Africa and China. These countries in particular have become important suppliers of many dried flowers and plants, used as natural decorations.

Trends and designs

Hogewoning is well known for its creative designs, innovative use of natural materials and exceptional quality. We have a staff of designers and a network of talented independent creative people who develop natural decoration products exclusively for Hogewoning.

Distribution

Distribution is based in our warehouse in Emmeloord, The Netherlands, in a "state of the art" logistic centre, with an efficient and solid delivery system.
More information about our warehouse in Emmeloord.

Business segments

As a wholesale distributor, Hogewoning uses catalogues, gift trade shows, internet and a network of sales representatives to sell our natural decorations to a wide range of customers. Continuous product development, superior understanding of the market and professional logistics enable us to fulfill the wishes of our clients. Hogewoning customers are wholesalers, department stores, fresh flower exporters, gift shops and direct mail order companies. In addition: Hogewoning also designs and manufactures exclusive dried bouquets & arrangements for sales under private label and tailor made, for instance Ikea, Carrefour, OBI, Pottery Barn and many others.

Hogewoning Holland is member of EFSA:

European Floral & Lifestyle Products Suppliers Association.
» www.efsa.com

SIBAFLOR Ltd.

SIBAFLOR Ltd. was started in 1992 and became very soon one of the leaders in natural decorations, dried bouquets, arrangements, potpourri production and related natural decorations, with customers like IKEA, Wal-Mart, Blyth and many more. The company is owned by Hogewoning and the South India Bromine and Allied Chemicals (S.I.B.A.C).

Shenyang Baisheng China

The company is experienced in natural decorations and crafts for more then 15 years and is based in Shenyang, North-China, and offers a wide range of Christmas and Spring Decorations. The company is owned for 50% by Hogewoning and for 50% by the Chinese Zhe family.
» www.baishengcraft.com

Star Home Decor Holland

This company sells concepts of Home Accents for the large(r) chain retailer. The company is owned for 50% by Hogewoning and for 50% by the partners in business.
» www.star.nl
» You can also visit the website: www.by-nature.com

Star Home Decor USA

This company sells concepts of Home Accents to the large(r) chain retailer in U.S.A. and Canada. The company is owned for 50% by Hogewoning and for 50% by the partners in business.
» www.starhomedecor-usa.com